Email marketing is one of the oldest and most reliable sources of marketing with high success rates. It helps you to expand your range of customers, reach typical customers which are otherwise hard to contact.
Email Marketing Company In Jaipur
Email which forced us into internet, which got us interested at the same excited about receiving and sending mail instantaneously. At the time when we weren’t even aware about the concept of World Wide Web.Email marketing is one of the oldest and most reliable sources of marketing with high success rates. It helps you to expand your range of customers, reach typical customers which are otherwise hard to contact. This is the oldest trick of the book, but as proven to be the most effective boon for reaching out to the customers and broaden your spectrum. In this you are able to reach the target your past clients from whom you can hope to get more business by maintaining a healthy relationship. As well as, you can clarify the doubts offer deals to the interested ones. As these media sources may have taken place but they also sometimes create chaos. Email keeps everything personalised, effective minus the chaos that may sometimes distracts the customers.
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It is mostly by the lay man that Email is one of the outdated way of advertising. But is actually an efficient way to entertain every customer personally. Although these days the most popular methods have emerged like tweeting, status updates, check-ins, and likes but that hasn’t affected the effectiveness or the usefulness of email.
One may think, why to choose Email marketing, what are the chances and advantages ???
It’s very simple.
- cost-effective – Email marketing is cost effective, there is no doubt about it.
- Success – Emails can be targeted specifically to the ideal consumer. They reach to the people who are willing to show their interest by subscribing to your product. Hence, increasing the success rate.
- Measurability and Flexibility – With the analytical analysis it is much easier to track responses of your emails exactly, in order to work out which parts of your campaign are working and which parts aren’t. With this knowledge, you can then react instantly to modify your campaign strategy if required.
- Environmentally Friendly – There is no paper to print and ink is not involved in your communications.
as quoted by, Dave Chaffey from Marketing Insights, offers an experienced view into the success factors of email marketing, using the mnemonic “CRITICAL“:
Creative – This refers to the overall design of the email (layout/images/ color). Specifically, it is a good idea to ask each customer whether they would like the emails in text or HTML as there is often a great preference for one over the other.
Relevance – Targeting, targeting, and more targeting. Make your emails relevant and personalized to each recipient if you want that response rate to rise.
Incentive – Recipients look at emails and think “WIIFM?”, i.e. “What’s in it for me??”. There’s no such thing as a free lunch right? Well… Offer the recipient a “free lunch” for participating and they will be more likely to respond.
Timing – Don’t send out an email that recipients will receive overnight, let it pop up in their inbox during their working day. This also expands to selecting certain days, months and even years. Remember – You can test and measure what timing works best for which email.
Integration – Companies can not just rely on one method of marketing, nor can they rely on several methods of differentiated marketing. Instead, best marketing practices utilize integrated marketing communication (IMC) where all aspects of their promotion work together to create a whole. Email marketing must be included here, therefore your emails must carry the same image and message as your entire operations. Even the timing of the campaign must work in with other aspects of your marketing mix.
Copy – When considering the copywriting for your email you must consider all aspects of the language, from a subject line through to your mail signature. With emails, not all links should be saved for the last sentence, pop them in early to grab that impulsive customer!
Attributes – Here Dave talks about the email header, with attributes including the subject line, from address, to address, date/time of receipt and format. Once again, testing your campaigns can rule out the attributes that customers consider spam and highlighting the attributes that will work best for your business.
Landing Page – Want those emails to turn into sales conversions? Don’t just hyperlink your customers to your home page; show them exactly where you want them to go and make it quick and easy to complete any forms!
So yes… Email marketing is a vital component in many industries, especially for creating those important customer-firm relationships. Learn to use it well and it will definitely bump up your company’s success.
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