Sipping coffee and sitting down with your digital marketing team just to analyze the ranking data and the organic traffic to your business for the last month. You have done good with all the keywords, backings were perfectly fine, and everything else was perfect according to the rulebook; if there is any. Now, the real question is, why the traffic has not increased a bit?
Well, all the answers are right here – The Perfect Content! According to the past tables, ‘The pen is a bit mightier than the sword’ which certainly can be related now. The reality check is ‘Content creates Customers!’.
The choice of your words always defines your service, idea, and product that can create high impact on your online business. Knowledgeable content can truly drive all the traffic and customers on your web page. The rule of best content is: Smile and Write!
- Simple and Fine: Complex and mixed words are sometimes sophisticated and difficult to read; this also turn off the audience to come and visit your website. Whom can you blame for this? Is it necessary that your readers should keep the dictionary near whilst read your content? Out of everything, it is important for you to consider each and every word precise and in an easy manner, so that all the category of your audience have an idea about your writing and on what topic you are explaining about.
- Meaningful: Always appreciate the effort and handwork made by the user to read the content published by you. To engage the repeat users and their visits prefer keeping every word meaningful and precise. After all, you have researched so much and you deserve a good read by the user(s).
- Interactive: In marketing ‘Call to Action’ always aims to persuade the web-user for performing a specific and unique action. It can be either subscription to your writings, purchasing of goods and services, share or view links and what not! If the goal is clear, then all the efforts to grab the audience get the thumbs up.
- Logical: The structure of your website must be easy to navigate and logical enough to define your business. The annoying part arrives when the user has to click on the subject for more than 20 times just to reach the knowledge. Make sure that the tabs are properly categorized and titles are easy to understand.
- Engaging: Prefer using a good combination of images and text just to keep the user engagement active and high. Depending on the use and nature of your business, you should use the images accordingly. Whilst images and pictures have the power to convey the information more clearly than the blog with good length. Make sure, don’t overdo with the images else the working of your website will be slow. Nobody has that much patience to wait long enough for your website to get the load.
Readers! What is your suggestion for the magic of writing a content? If you haven’t started yet, keep going without wasting any more time. Always remember ‘Content is the King’.
Thanks for reading!